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Te maheni "Print Weekly" o Peretānia
Whakatuwheratia te pou "Matapae Tau Hou"
i te āhua o te pātai me te whakautu
Pōhiritia ngā rōpū tā me ngā kaiārahi pakihi
Matapaetia te whanaketanga o te umanga tā i te tau 2023
He aha ngā taumata tipu hou ka pā ki te umanga tā i te tau 2023
He aha ngā whai wāhitanga me ngā wero ka pā ki ngā umanga tā
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whakaae ngā kaitā
Te aro atu ki te pikinga o ngā utu, te puhoi o te tono
Me whakamahi ngā kamupene tā i te tiaki taiao waro-iti
Whakatereterehia te mamati me te ngaiotanga
Tirohanga 1
Te whakaterenga o te mamati
I te aroaro o ngā wero pēnei i te puhoi o te tono tā, te pikinga o ngā utu rauemi mata, me te korenga o ngā kaimahi, ka whakamahia e ngā kamupene tā ngā hangarau hou hei whakatau i ēnei wero i te tau hou. Kei te piki haere tonu te tono mō ngā tukanga aunoa, ā, ko te tere o te mamati te whiringa tuatahi mā ngā kamupene tā.
"I te tau 2023, e tika ana kia nui ake te haumi a ngā kamupene tā ki te mamati." I kī a Ryan Myers, te kaiwhakahaere matua o Heidelberg UK, i te wā i muri i te mate urutā, kei te iti tonu te tono tā. Me rapu e ngā kamupene tā he huarahi whai hua ake hei pupuri i te hua, ā, ko te whakateretere i te aunoatanga me te mamati kua noho hei huarahi matua mō ngā kamupene tā ā muri ake nei.
E ai ki a Stewart Rice, te tumuaki o te tānga arumoni i Canon UK me Ireland, kei te rapu ngā kaiwhakarato ratonga tā i ngā hangarau hei āwhina i te whakaiti i ngā wā mahi, hei whakanui ake i ngā taumata whakaputa, me te whakapiki ake pea i ngā hokinga mai. "Nā te korenga o ngā kaimahi puta noa i te umanga, kei te piki haere te tono a ngā kamupene tā ki ngā taputapu me ngā pūmanawa aunoa hei āwhina i te whakahaere i ngā rerenga mahi, te whakaiti i te para me te whakaiti i te whakapaunga pūngao. He tino ātaahua ēnei painga ki ngā kamupene tā i ēnei wā uaua."
E matapaetia ana e Brendan Palin, te kaiwhakahaere matua o te Federation of Independent Printing Industries, ka tere ake te ia o te mahi aunoa nā te pikinga utu. "Nā te pikinga utu kua akiakihia ngā kamupene ki te whakamahi i ngā pūmanawa me ngā taputapu matatau e whakahaere ana i te rere o te mahi tā mai i te pito o mua ki te pito o muri, ā, ka piki ake te pai o te putanga me te whakaputanga."
I kī a Ken Hanulek, te tumuaki tuarua o te hokohoko ā-ao i EFI, ko te whakawhiti ki te mamati ka waiho hei kaupapa matua mō te angitu o te pakihi. "Mā ngā otinga i roto i te aunoatanga, te pūmanawa kapua me te mātauranga horihori, ka eke te pai o te tā ki ngā taumata hou, ā, ka tautuhi anō ētahi kamupene i ā rātou mākete me te whakawhānui ake i ngā pakihi hou i te tau 2023."
Tirohanga 2
Ka puta te ia o te tohungatanga
I te tau 2023, ka puta tonu te ia o te tohungatanga ki te umanga tā. He maha ngā umanga e arotahi ana ki te R&D me te auahatanga, e hanga ana i ō rātou ake painga whakataetae ahurei, e āwhina ana hoki i te whanaketanga pumau o te umanga tā.
"Ko te arotahi ki te tohungatanga ka noho hei tetahi o ngā au nui o te umanga tā i te tau 2023." I whakanui a Chris Ocock, te kaiwhakahaere pūkete rautaki o Indac Technology i te UK, me kimi e ngā kamupene tā he mākete motuhake, ā, me noho hei kaiārahi i tēnei mara i te tau 2023. Ko ngā kamupene anake e auaha ana, e paionia ana, e ārahi ana i ngā mākete motuhake ka taea te tipu tonu me te whanake.
"Haunga te kimi i tā mātou ake mākete motuhake, ka kite anō hoki tātou i te piki haere o ngā kamupene tā e noho hei hoa rautaki mā ngā kiritaki." I kī a Chris Ocock, mēnā ko ngā ratonga tā anake ka whakaratohia, he ngāwari noa iho te tāruatia e ētahi atu kaiwhakarato. Heoi, ko te whakarato i ngā ratonga tāpiri uara, pērā i te hoahoa auaha, ka uaua ki te whakakapi.
E whakapono ana a Rob Cross, te kaiwhakahaere o Suffolk, he kamupene tā whānau nō Peretānia, kua nui ngā panonitanga o te tauira tā, ā, e pai ana te mākete ki ngā hua tā kounga teitei. He wā pai te tau 2023 mō te whakakotahitanga anō i roto i te umanga tā. "I tēnei wā, kei te nui tonu te kaha tā, ā, ka heke te utu o ngā hua tā. Ko taku tumanako ka aro te umanga katoa ki ōna ake painga, ka whakapau kaha ki ōna kaha, kaua ki te whai noa i te huringa moni."
"I te tau 2023, ka piki ake te whakakotahitanga i roto i te rāngai tā." E matapae ana a Ryan Myers, hei tāpiri atu ki te pānga o te pikinga utu o nāianei me te whakatau i te iti o te tono ka haere tonu i te tau 2023, me aro atu ngā kamupene tā ki ngā utu pūngao tino teitei o te tipu, ka akiaki i ngā kamupene tā kia motuhake ake, kia whakapai ake hoki i te pai o te whakaputa.
Tirohanga 3
Ka noho te pumau hei tikanga
He kaupapa nui tonu te whanaketanga tauwhiro i roto i te umanga tā. I te tau 2023, ka haere tonu tēnei ia o te umanga tā.
"Mō te umanga tā i te tau 2023, ehara te whanaketanga tauwhiro i te ariā noa iho, engari ka whakauruhia ki roto i te mahere whanaketanga pakihi o ngā kamupene tā." E whakapono ana a Eli Mahal, te kaiwhakahaere hokohoko o te pakihi tapanga me te takai mō ngā mīhini tā mamati HP Indigo, ka whakaurua te whanaketanga tauwhiro ki te kaupapa e ngā kamupene tā, ā, ka whakarārangihia ki te tihi o te whanaketanga rautaki.
Ki tā Eli Mahal tirohanga, kia tere ake ai te whakatinanatanga o te ariā o te whanaketanga tauwhiro, me titiro ngā kaihanga taputapu tā ki ā rātou pakihi me ngā tukanga katoa kia whakarite kia whakaratohia e rātou ki ngā kamupene tā he otinga iti ake te pānga ki te taiao. "I tēnei wā, he maha ngā kiritaki kua whakangao moni nui hei whakaiti i ngā utu pūngao, pērā i te whakamahi i te hangarau UV LED i roto i te tā UV tuku iho, te tāuta i ngā panera rā, me te huri mai i te tā flexo ki te tā mamati." Ko te tumanako a Eli Mahal i te tau 2023, ka aro nui ngā kamupene tā ki te raruraru pūngao e haere tonu ana, me te whakatinana i ngā otinga penapena utu pūngao.
He rite anō te tirohanga a Kevin O'Donnell, te Kaiwhakahaere o te Whakapāho Whakairoiro me te Hokohoko Pūnaha Whakaputa, Xerox UK, Ireland me Nordics. "Ka noho te whanaketanga tauwhiro hei kaupapa matua mā ngā kamupene tā." I kī a Kevin O'Donnell, he nui haere ngā tumanakohanga a ngā kamupene tā mō te oranga tonutanga e whakaratohia ana e ā rātou kaiwhakarato, ā, me whakatakoto e rātou he mahere mārama hei whakahaere i ā rātou Tukunga waro me ngā pānga pāpori ki ngā hapori manaaki. Nō reira, he tūranga tino nui te whanaketanga tauwhiro i roto i te whakahaere o ia rā o ngā umanga tā.
"I te tau 2022, ka kī tonu te umanga tā i ngā wero. He maha ngā kaiwhakarato ratonga tā ka pāngia e ngā āhuatanga pēnei i te utu nui o te pūngao, ka piki ake ngā utu. I taua wā anō, ka nui ake ngā whakaritenga hangarau mō te tiaki taiao me te penapena pūngao." E matapae ana a Stewart Rice i te tau 2023, ka piki ake te tono a te umanga tā mō te pumau me te tiaki taiao i ngā taputapu, waituhi me ngā papa, ā, ka pai ake te mākete ki ngā hangarau ka taea te hanga anō, te whakahou anō me ngā tukanga e pai ana ki te taiao.
E matapaetia ana e Lucy Swanston, te kaiwhakahaere matua o Knuthill Creative i te UK, ko te pumau te mea nui ki te whanaketanga o ngā kamupene tā. "Ko taku tumanako ka iti ake te 'whakamakuku matomato' i roto i te umanga i te tau 2023. Me whai wāhi tātou ki te kawenga taiao me te āwhina i ngā waitohu me ngā kaihokohoko kia mārama ki te hiranga o te whanaketanga pumau i roto i te umanga."
(He whakamāoritanga whānui mai i te paetukutuku mana o te maheni "Print Weekly" o Peretānia)
Wā tuku: Paenga-whāwhā-15-2023
