Mā te tānga gravure ka taea te whakawhaiaro i ngā takai, e ai ki te kōrero, "e whakawhirinaki ana te tangata ki ngā kākahu, e whakawhirinaki ana a Buddha ki ngā kākahu koura", ā, he maha ngā wā ka whai wāhi te takai pai ki te tāpiri i ngā tohu. Kāore te kai i te rerekē. Ahakoa e tautokona ana ngā takai māmā i ēnei rā, ā, e whakahēngia ana ngā takai nui rawa, he mea nui tonu te hoahoa takai atawhai, auaha, me te auaha i roto i te hokohoko kai. Hei pupuri i te tere o te huringa o te hiahia o ngā kaihoko, me noho auaha tonu ngā kaihanga hua takai, nō reira, kei hea te hangarau auaha mō ngā takai a muri ake nei?
Nā ngā panonitanga tonu o ngā whanonga a ngā kaihoko kua akiakihia ngā hangarau hou hei whakarato i ngā āhuatanga e tika ana mō ngā kamupene takai kia mau tonu te auahatanga. Ka taea te tātari me te tūhura i te whanaketanga o te takai ā muri ake nei mai i ngā āhuatanga e whā e whai ake nei.
momo tawhito
Nā ngā Orimipia o Rānana i te tau 2012, te marena o Piriniha William rāua ko Kate Middle, te karauna o te Kuīni me ērā atu mea i meinga te ao kia rongo i te aroha whenua me te whakahīhī o te iwi o Peretānia. Nō muri mai, kua rerekē anō hoki te umanga tākai o te UK, ā, kua aro nui ake te hoahoa tākai ki ngā taonga hei whakaata i te momo kāhua tuku iho me te ariā hoahoa tawhito, nā te mea ka taea e te waitohu tawhito te whakaata ake i te wairua o te pakeketanga o te UK.
Ehara i te mea he mea nui noa iho ngā takai tawhito i roto i te ao hou, engari he mea whakaatu hoki i te pono. Nā tēnei, he maha ngā waitohu me ngā hua ka taea te aro atu ki ngā kaihoko, nā te mea e mōhio ana rātou ka taea te whakawhirinaki ki a rātou e te marea, ā, ko te takai te mea e whakaatu ana i tēnei karere matua.
Tākai whaiaro
Kua noho ko ngā tānga takai whaiaro hei taputapu tino whai hua mā ngā waitohu hei kukume i ngā kiritaki. Kua whakamahia e te kamupene inu Coca-Cola tēnei ki ngā mahi whaihua, ā, kua whakawhānui ake i tana wāhi mākete mā te tā i ngā tapanga whaiaro mō ngā pounamu takai rerekē, ā, kua tino pai ake te awe o tana waitohu kamupene, ā, kua tino mōhiotia hoki e te mākete. Me whakanui ko Coca-Cola te tīmatanga noa iho, ā, he maha ngā waitohu kei te mākete kei te tīmata ki te whakarato takai whaiaro ki ngā kaihoko. Hei tauira, ko te vodka, e whakamahi ana te tapanga waina i te 4 miriona hoahoa whaiaro ahurei, ā, he tino pai ki ngā kaihoko.
Kua tīmata ngā kaiwhakarato waitohu ki te whakarei ake i tō rātou awe pakihi mā te Ipurangi me ngā pāpāho pāpori, ā, kua hohonu ake, kua mārama ake hoki ngā kaihoko ki te kupu whakawhaiaro i tērā o mua. Hei tauira, ko te Heinz ketchup, he mea rongonui i runga i a Pukamata i te Hononga o Amerika, he tino rongonui nā te mea ka taea e koe te hoatu hei koha ki ō hoa me ō whanaunga. I taua wā anō, kua nui ake te auaha me te iti ake te utu o te hua nā te whanaketanga o te hangarau, ā, ko te pikinga ake o ngā takai whaiaro he whakaata pai i te ora o te umanga takai.
Tākai-iti
Kia angitu ai i te mākete, me mārama ngā waitohu ki ngā hiahia matua o ngā kaihoko. Hei tauira, he pai ngā takai watea mō ngā kaihoko i te huarahi, kāore nei he wā ki te whakatuwhera i ngā pouaka nunui, uaua hoki. He tauira tino angitu ngā takai hou, watea hoki, pērā i ngā kete papatahi ngohengohe ka taea te pēhi ki waho ka tohatoha ki ngā tāngata rerekē.
Ka taea hoki te whakarārangi i ngā takai māmā mō ngā takai ātaahua, ko te arotahi ko te māmā o te whakatuwheratanga. Hei tāpiri, ka taea hoki e te takai hua te āwhina i ngā kaihoko ki te wehewehe i te rahinga motuhake me te kore e mōhio ki te nui, ka ātaahua ake te āhua o te takai hua.
takai auaha
Ki ngā kaipupuri waitohu, ko te whāinga matua o tētahi takai pai ko te kukume i te aro o ngā kaihoko i runga i te whata o te hūpermakete, kia akiaki i a rātou ki te hoko, arā, te aroha i te kitenga tuatahi. Hei whakatutuki i tēnei, me whakapuaki e ngā waitohu te ahurei o ā rātou hua i te wā e pānuitia ana. He tino angitu a Budweiser ki te rerekētanga o ngā takai hua, ā, he ātaahua te titiro o te takai pia hou i roto i te āhua o te tai kopere. Ko te Champagne i whakarewahia e Chateau Taittinger i Parani kua takaihia hoki ki roto i ngā pounamu o ngā tae rerekē, ā, kua tino rongonui i te mākete.
Ko te take he rerekē ngā hua o ngā waitohu maha, he whakaatu i te ariā, ko tāu e kite ana, ko tāu e whiwhi ana. Waihoki, ko ētahi waitohu waipiro e whakamahi ana i ngā ariā hoahoa tawhito hei tuku tohu pono ki ngā kaihoko. Ko te pono, te māmā me te ma, he karere nui katoa e hiahia ana ngā waitohu ki te tuku ki ā rātou kaihoko.
Hei tāpiritanga, he nui hoki te āwangawanga o ngā kaihoko mō te tiaki taiao matomato, nō reira me whakaata hoki ngā kaipupuri waitohu i te tiaki taiao o ngā hua ki runga i ngā takai hua. Ko ngā rauemi parauri, te takai maeneene, me ngā momotuhi hoahoa māmā katoa e whakaaro ana ngā kaihoko he hoa taiao.
Wā tuku: Pipiri-15-2022
